Steve Babock was inspired by his 9 year-old daughter to create a reminder to avoid distractions when driving. He decided to paint his thumbnail red to break his own habit of using a mobile phone whilst driving. It worked for him and so he decided to spread the message
Blue Light Aware is a short video, produced on behalf of the emergency services. Their crews rely on the help of other road users when they’re on a ‘blue light’ journey.